Bertie Bosrédon

Digital programme

All teams moving in the same direction

If your organisation is facing…A strategy document that sits on a forgotten Sharepoint folder. Fundraising, comms, and campaigning each doing their own thing. Audiences receiving inconsistent messages across channels. Data collected but not used for insight.

My approach

I work with key stakeholders to turn strategies into a coherent digital programme that resonates with an increasingly connected and demanding audience. Together we align goals, audiences, channels, content, tools, and data so fundraising, comms, and campaigning stop competing for attention and start reinforcing each other.

Key steps

  1. 1

    Audience mapping: Who you are trying to reach and what motivates them.

  2. 2

    Channel audit: What you have, what works, what to stop.

  3. 3

    Programme design: Aligned objectives, content flows, and campaign calendar.

  4. 4

    Data and tools: What needs to connect, what needs to change.

  5. 5

    Action plan: Clear owners, timelines, and ways to measure progress.