My name is Bertie.

After 50+ digital transformation projects, I know digital does not « transform » NGOs. People, clarity, and consistent decision-making do. I help you reposition digital with solid governance and robust processes, documented, across fundraising, communications, campaigning, and service delivery. With a clear direction, a realistic roadmap, and I équip teams with the skills to deliver.

I work with key stakeholders to turn strategies into a practical digital programme that helps engage your defined audiences. Through a tested methodology based on a co-creation process, we align your goals, audiences, channels, content, tools and data, so fundraising, comms, and campaigning start reinforcing each other.

I help you introduce AI in a way that is safe, (a bit more) ethical, and genuinely useful. I identify clear use cases (and red lines), set simple rules for data and confidentiality, and put human accountability in the right places. I produce a clear guidance document your team will actually use: prompts, workflows, review steps, and governance, so you get the benefits without the hype nor the risk.

I work alongside your team to build insight-led digital fundraising that converts, without losing your organisation's voice. That means improving journeys end-to-end (from first click to long-term value), optimising or piloting new tools, testing creative ideas, and strengthening performance across acquisition, conversion, retention, and reactivation often with the use of predictive AI.

I help you choose the right tools, for the right purpose, at the right pace. I gather detailed requirements, translate them into clear selection criteria. I help you throughout the process of identifying the right products, shortlist vendors, assessing proposals, managing the final selection for CMS, email automation, donation platforms, and light CRM. When needed, I scope pilot projects to test emerging technologies.

I help teams build digital confidence through workshops, mentoring, coaching, and tailored upskilling programmes. From audience engagement and fundraising tactics to responsible AI, I design sessions that fit your reality and give your team clear methods, reusable templates, and tips they will actually use. In parallel to my consulting work I teach at IE University, which keeps me close to the next generation of leaders and donors.