My name is Bertie.
I've spent 25+ years in digital communications and online fundraising . Over the past 14 years, I've helped 150+ NGOs worldwide, across a wide range of causes.
I sometimes describe myself as a “pay-as-you-go” head of digital, providing support when you need it (with an indelible French accent).
Sometimes the work is about technology: choosing the right tools, fixing what's broken, and making systems talk to each other. More often it's about the human stuff: aligning teams, improving governance, using insight properly, helping suppliers deliver, and putting responsible AI frameworks in place.
I teach a practical NGO course at IE University.
Feel free to email me to discuss your project or book time in my calendar.
Digital Transformation
After 50+ digital transformation projects, I know digital does not « transform » NGOs. People, clarity, and consistent decision-making do. I help you reposition digital with solid governance and robust processes, documented, across fundraising, communications, campaigning, and service delivery. With a clear direction, a realistic roadmap, and I équip teams with the skills to deliver.
Digital programme
I work with key stakeholders to turn strategies into a practical digital programme that helps engage your defined audiences. Through a tested methodology based on a co-creation process, we align your goals, audiences, channels, content, tools and data, so fundraising, comms, and campaigning start reinforcing each other.
AI framework
I help you introduce AI in a way that is safe, (a bit more) ethical, and genuinely useful. I identify clear use cases (and red lines), set simple rules for data and confidentiality, and put human accountability in the right places. I produce a clear guidance document your team will actually use: prompts, workflows, review steps, and governance, so you get the benefits without the hype nor the risk.
Online Fundraising
I work alongside your team to build insight-led digital fundraising that converts, without losing your organisation's voice. That means improving journeys end-to-end (from first click to long-term value), optimising or piloting new tools, testing creative ideas, and strengthening performance across acquisition, conversion, retention, and reactivation often with the use of predictive AI.
Technology signposting
I help you choose the right tools, for the right purpose, at the right pace. I gather detailed requirements, translate them into clear selection criteria. I help you throughout the process of identifying the right products, shortlist vendors, assessing proposals, managing the final selection for CMS, email automation, donation platforms, and light CRM. When needed, I scope pilot projects to test emerging technologies.
Mentoring & Upskilling
I help teams build digital confidence through workshops, mentoring, coaching, and tailored upskilling programmes. From audience engagement and fundraising tactics to responsible AI, I design sessions that fit your reality and give your team clear methods, reusable templates, and tips they will actually use. In parallel to my consulting work I teach at IE University, which keeps me close to the next generation of leaders and donors.
My principles
Approachable
I help large iNGOs and small charities with the same commitment. Many relationships become long-term, and I'm used to stepping in at short notice when something needs fixing.
Practical
I work from strategic objectives down to practical, measurable action. I'm direct and don't sugarcoat feedback (but it always comes with a French accent).
Mindful
I bring a genuine commitment to ethics and wellbeing into my work. That includes how I work with teams, manage projects, and navigate difficult decisions.
Testimonials
"It was great working with you. You brought enthusiasm, insight and practicality to the project. Despite the challenges we faced, you were responsive and determined to provide the best solution for Age UK and its beneficiaries. Thank you."
I’ve worked with over 150 NGOs
