Online fundraising

Improve engagement and conversion

If your organisation is facing…Donor acquisition costs rising. Retention rates falling. Campaigns that perform inconsistently. Journeys that were built once and never properly tested or improved.

My approach

I work alongside your team to build data-led digital fundraising that converts, without losing your organisation's voice. That means improving journeys end-to-end: from first click to long-term value, testing creative ideas safely, and strengthening performance across acquisition, conversion, retention, and reactivation, often with the support of predictive AI.

Key steps

1
Fundraising audit: Performance review across all channels and touchpoints.
2
Journey mapping: What donors experience from first contact to long-term relationship.
3
Programme design: Acquisition strategy, conversion optimisation, retention and reactivation plans.
4
Testing framework: How to run safe, structured experiments.
5
Measurement: The right metrics, the right reporting schedule, tactics that convert.