I have over 20 years experience in digital communications (and an indelible French accent). I worked in the not-for-profit sector for 15+ years. I set up the British Heart Foundation first online team and fundraising strategy. I worked on national campaigns before joining Breast Cancer Care, where I implemented innovative online services tools and an influential social media strategy. I’ve helped many organisations develop their digital presence, connect with their audience, start a community, and increase income.
1989-95 . radio, press, and photography
Producer and Presenter of Le Club Watson on local radio station (Radio Cinq) then regional (RVL Bourgogne) in my home town of Dijon (France). I interviewed and photographed many artists and bands (Blur, Radiohead, Björk, Oasis, Sonic Youth). I did several public interviews with bands on tour in Dijon like Shed Seven, The Tindersticks, The Stranglers, The Boo Radleys…
I was the official photographer of two venues l’An-fer (where Basement Jaxx, Daft Punk and a few others made their debut in France) , and La Vapeur (met Pulp but stupidly declined an invitation for dinner with them).
I still take photos regularly. In 2010, I photographed all the interiors for a decoration book: Girly Interior in London for Japanese publisher Editions de Paris.
My work has been published in Italian Vogue, Country Living, Vogue Living Australia, Elle Decoration, Allure Italy, Mizue Japan, Milk France, Les Inrocks, NME, Real Living Australia, Kids Italy… and several online magazines. My photography website is bosredon.co.uk.
1996-99 . web agency
In 1996, I set up the first web design agency in Dijon: Comète Multimédia. I won a Défi Jeunes prize in 1997. Until 1999, I developed many web strategies and websites for local businesses, large companies, and not for profit organisations. I created microsites for several events. I trained many staff in web design, search, and online marketing.
Convincing French entrepreneurs to move away from “Le Minitel” was a big challenge. I still remember the managing director of a large French company telling me in 1998 the internet had no future and would only last two years; he was partly responsible for my decision to follow the digital revolution in London.
1999-2001 . dot com
In 1999, I became fascinated by all the dot coms starting in the UK. I had always wanted to live in London and the time seemed right (I often say I moved to England for the weather and the food. But that’s not really true). I joined an innovative dot com, ECeurope – I suggested the name during the job interview and was offered the role of Creative Director and webmaster at the end of the interview. With a small team, we quickly developed the first and largest European business to business trading platform. It was described by the then prime minister as:
a prime example of the initiative that the Government is looking for in the new information age.
I left the company before it was sold to move to the not-for-profit sector where I believed digital could have a real social impact.
2001-2012 . Not-for-Profit
In January 2001, I started at the British Heart Foundation, one of the largest charities in the UK. I set up the Online team, implemented the first digital strategy and CMS driven website as well as successful fundraising tools (including a bespoke sponsorship system which raised £90K in its first year). During my 5 years at BHF, online income increased from £20K/year to £1.5million.
I also worked on several integrated campaigns. Remember the fat dripping from the cigarette? We were the first charity to launch a mobile game; it was called Fatris and had blocks of fat, falling from a cigarette, like Tetris. I left BHF in 2006.
I joined Breast Cancer Care to develop a digital strategy and set up a new department. During 6 years at BCC, I placed the community of users at the centre of the vision, started the social media presence, engaging with internal stakeholders to increase reach. I worked on many campaigns, redesign, migrations, rebrand etc.
During my last few years there, I was managing a team of 20+ staff responsible for patient information, editorial, design, print, and digital. I gained a wealth of strategic and practical experience.
Alongside my work for Breast Cancer Care, I spoke at over 30 conferences. I contributed to several industry blogs. For three years, I was the digital champion for Insight, a special interest group of the Institute of Fundraising. I sat on NCVO Foresight panel (contributing to innovative publications and guides) and was a member of the Youth Music external communications committee.
I produce and present a podcast, interviewing leaders of the voluntary sector (Bertie Talks To The Leader) which is available on The Guardian.
On 1 March 2012, I started to offer my services to other organisations.
Since then, I’ve helped over 70 organisations engage with their audience, develop digital strategies, increase online fundraising, launch a social media presence, implement internal and external engagement programmes, choose the right technology….