Over the past 6 years, I’ve worked with 90+ charities on over 100 different projects.
I help NGOs with:
Digital transformation is the capability of an organisation to adapt to a connected audience. It’s less about tech than people, processes and behaviours. Over the years, I have supported dozens of organisations by assessing their level of engagement, their skills and ability to adapt. I have developed practical engagement strategies, realistic roadmaps and implemented successful products.
This is one of my main area of expertise, yet I rarely advise organisations to write a digital strategy. Instead, I worked closely across teams to ensure their departmental strategy (fundraising, communications, services, campaigning, internal comms etc.) and their overall organisation strategy include digital principles that can be translated into tangible products and measurable tactics.
90% of the projects I undertake start with a review key digital assets. This comprehensive audit looks at all key components of your digital landscape: website, social media channels, SEO performance, reading age, user journeys, donation forms… I interview key stakeholders to review processes, skills, objectives, and challenges. A detailed report helps you fix issues and plan improvements.
Online fundraising is at a turning point with mobile giving, crowdfunding and Peer to peer fundraising. After assessing the performance of your fundraising activity and testing your online fundraising tools (from a donor view), I work with all the relevant teams to create engaging user journeys. I make sure you make the right ask at the right time on the appropriate channels. I help implement new acquisition tactics and deploy fundraising platforms.
This can be a long process of tracking, testing, amending… I have a number of success stories to share.
Blockchain technology, smart contracts and cryptocurrencies will play a crucial part in the future of NGOs: transparent fundraising, sustainable development, human rights, healthcare etc. It’s still early days but innovative NGOs can’t afford to wait too long (as most did for online giving, social media and CRMs).
From a one day masterclass to understand this revolutionary technology and start envisaging use cases to fully scoped and deployed blockchain enabled products, I’m here to support visionary organisations.
I help organisations with their new website, choosing a CMS based on your needs and long term vision. I ensure key internal stakeholders are involved at the start of the project. I gather their views and objectives, help identify key audience groups, confirm and prioritise functionalities. I prepare a comprehensive brief and assess the proposals. I am often involved at key milestones during the development process to ensure the initial vision is delivered and key functionalities are working. I use a similar methodology to change other tolls like email provider, payment gateway or CRM.
Social Media Framework
I have worked with large charities to ensure social media is used efficiently. When all staff are using Twitter and Linkedin, it is essential to define objectives and measure return on investment (mostly engagement, rarely direct income). Streamlining your presence (i.e. getting rid of the accounts set up and not used), formalising a process, assessing skill gaps and training up staff, defining what channels to prioritise for which products or services, setting up practical and engaging reporting mechanics… Yes. Social Media is more than a tweet.
Training & Masterclass
I have developed several training sessions, after a health check or as part of a transformation programme. I work directly with the digital teams and often with HR to ensure digital skills are included in core staff competencies. I assess existing and required skills through interviews or online tests. I develop a bespoke framework adapted to each team. When required, I can deliver the training sessions myself. I have trained staff in Google Analytics, Google Grant/Adwords, Facebook advertising, Twitter, growth hacking, even photography…
I regularly speak at industry events. I have facilitated many workshops with boards of directors, all staff, small teams… I ensure these sessions are engaging, interactive (as in participative – I still like post-it notes® and white boards) and productive. I covered a range of topics from digital awareness to growth hacking. But often, I run sessions to help teams work together (i.e. Comms / Fundraising / IT). In short, being external, I can help discuss and resolve internal politics issues.
Other digital services
I have managed multi-channel acquisition campaigns. Developed simple user journeys and complex experience maps. Improved ranking in search engines. Coached (trained) CEOs. Wrote fun skills assessment quiz. Planed personalised journeys. Built pilot sites and collaborative blogs. Integrated CRM and CMS with partner agencies…
Available for international projects
I am based in Windsor (UK) and regularly work with organizations outside the UK (sometimes via Skype). I have worked with NGOs based in Australia, Canada, Denmark, Nepal, USA, India, Chile, Italy, China, France, Germany, New Zealand, Luxembourg, Mexico, Ireland, Switzerland, Puerto Rico, Belgium, and Coventry.